MaxAmaze Builds Long-Term Stadium Partnerships Across Europe

MaxAmaze continues to strengthen its position across European football through a growing portfolio of long-term partnerships. Rather than operating as a traditional supplier, the company works closely with clubs as a stadium partner, combining technology, expertise and ongoing support to enhance the overall stadium experience.

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Partnerships at the Core

At the heart of MaxAmaze’s approach lies a clear principle: building partnerships that extend beyond installation. Collaborations with clubs such as Valencia CF, SV Werder Bremen, SC Heerenveen, Millwall FC, Aberdeen FC, Charlton Athletic, PFC Ludogorets and RSC Anderlecht reflect a consistent focus on long-term engagement.

Each partnership is tailored to the needs of the club, from large-scale infrastructure projects to targeted upgrades, always with the objective of improving the stadium experience for players, fans and stakeholders.

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A Visible and Active Presence

These partnerships are not limited to technical delivery. MaxAmaze is actively present within club environments through shirt sponsorships, LED boarding visibility, and branding across stadium and printed materials.

This visibility reflects a deeper collaboration: being part of the club ecosystem, both on and off the pitch. It reinforces MaxAmaze’s role not only as a technology provider, but as a committed partner invested in the club’s long-term development.

Beyond Installation: Continuous Support

MaxAmaze’s involvement continues well beyond project delivery. The company supports clubs in addressing technical challenges, maintaining and upgrading systems, and identifying new opportunities to enhance stadium operations.

This ongoing collaboration allows clubs to evolve their infrastructure over time — with a partner that understands both the technical and experiential aspects of modern stadium environments.

“We don’t see ourselves as a supplier delivering a single project. Our role is to support clubs over time — technically, operationally and strategically — as they continue to develop their stadium experience.”
Klaas De Coster, CEO MaxAmaze

One Partner, One Vision

By combining lighting, LED systems, sound, special effects and control solutions into one integrated approach, MaxAmaze enables clubs to work with a single, reliable partner.

This model reduces complexity, ensures consistency and creates the foundation for long-term growth, both in infrastructure and in fan engagement.

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Ultimate Stadium Experiences

Across all partnerships, one ambition remains central: delivering Ultimate Stadium Experiences. By aligning technology, creativity and collaboration, MaxAmaze supports clubs in creating environments that go beyond the game itself.

From first installation to long-term evolution, the focus remains the same: building stadiums that perform, engage and inspire.

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From sport lights to full 360° stadium solutions, we create experiences that connect.

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