Ultimate Sports
Experiences

Emerging from our rich past in the equestrian world, MaxAmaze continues its march into the sports scene. What defines our team? A never-ending drive to make the most out of every sporting moment. We aim for the stars!

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More than 15 years
of experience

The MaxAmaze team has been steadily building its global reputation. In the process, a track record of more than 15 years brought us to our current position of experience specialist in the sports sector.

Our story began in 2008, when the Max Snd'L team led by ex-jockey Klaas De Coster was launched, with a focus on sound and lighting. In 2010, MaxLED was created, to market high-quality LED screens.

From 2013, MaxEQP brought our areas of expertise together by creating high-tech events in the international equestrian world.

That impressive track record has been continued since 2023 as MaxAmaze, broadening our view on the world of sports. Our passion for equestrian sports remains untouched and is complemented by a drive to get the most out of every sports stadium.

Our goal? Offering every sports fan a unique experience.

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See more
with LED lighting

MaxAmaze's story began with light. Today, our years of research into the latest technologies result in a competitive and high-quality range of LED lighting. Coupled with our accumulated know-how, we know what it takes to perfectly highlight your sport.

More about LED lights

Achieve more
with LED boarding

Led boarding not only provides a well-informed sports experience and the outlining of the playing field. It also provides space to bring in revenue. At MaxAmaze, we realise that sponsorship plays an important role in the sports world. Therefore, we install advanced LED solutions tailored to the club, stadium and commercial purposes.

More about LED boarding

Feel more with
fan experiences

The world of sport is constantly changing, and so is the experience in stadiums. The public desires to be entertained before, during and after the match. That is why we bring together the best techniques, focus on impressive fan experiences and build the bridge to the future. MaxAmaze keeps its finger on the pulse, continues to evolve and aims to maintain its position as a trendsetter.

More about fan experiences
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Meet our
Amazers

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Craig Poskitt

Managing Director UK

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Thomas Eyckmans

Head of Equestrian

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Toon De Coster

Head of Stadiums

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Gilbert De Coster

Sales Panama

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Vanessa Cristina Silva e Silva

Sales Brazil

maxamaze all around

From an intrinsic passion for entertainment, MaxAmaze has grown into an international player in LED lighting, LED boarding and fan experiences for sport stadiums and arenas. The same goes for MaxAmaze as for any athlete: we go further, aim higher and keep striving for more.

Contact maxamaze

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Football

Longines GCT, Saint-Tropez, France

Equestrian

EEM Masters Hong Kong

Equestrian

Stephex Masters

Equestrian

BC Oostende

Basketball

Longines Masters Lausanne

Equestrian

Cockerill Beach Antwerp

Beachvolley

Seaside Equestrian Tour, Del Mar, CA

Equestrian

Jumping Mechelen

Equestrian

Royale Union Tubize-Braine

Football

World Cup Dressage Amsterdam

Equestrian

Longines GCT, London, UK

Equestrian

Longines GCT, Stockholm, Sweden

Equestrian

Longines GCT, Rome, Italy

Equestrian

Explore our
achievements

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Ready for a new challenge?
Score your new job at MaxAmaze!

Ready for a
new challenge?
Score your new job
at MaxAmaze!

Explore our jobs