As part of the partnership, MaxAmaze will install 246 metres of UEFA High Level LED boarding around the pitch, delivering one of the highest-performing LED advertising systems available in European football. In addition, a new intermediate-tier LED screen will be installed in Tribune 2, creating a double-display solution that significantly expands the club’s digital communication capabilities and commercial visibility.
The investment enables Standard de Liège to offer greater exposure to commercial partners while enhancing the matchday experience through dynamic content and modern stadium presentation. By integrating new technology into the existing infrastructure, the project contributes to the continued evolution of one of Belgium’s most iconic football venues.
Beyond the technical installation, the partnership also extends onto the pitch. As part of the agreement, the MaxAmaze logo will appear on the back of the first team’s shorts, strengthening the company’s presence within the Standard ecosystem and reflecting a shared commitment to long-term collaboration.
