kicking off at Millwall
We’re proud to bring our expertise to Millwall as part of our ongoing expansion across Europe. Beyond our sponsorship, we’ve been hard at work at The Den during the international break, installing brand-new LED floodlights and stand lighting. These new systems offer an enormous upgrade over the original fixtures, enhancing both clarity and quality while delivering a 60% reduction in energy consumption.
Klaas de Coster, CEO of MaxAmaze, said: "Partnering with a historic club like Millwall is an exciting step for us as we grow in the UK. This collaboration fits perfectly with our vision, and we’re eager to make a lasting impact."
Craig Poskit, Managing Director UK at MaxAmaze, added: "Opening our new London office is a significant milestone, and the UK market holds vast potential for us. We're committed to providing top-tier LED lighting and screen solutions, not only to Millwall but to other clubs throughout the region. This partnership is just the start, and we’re enthusiastic about the opportunities ahead."
As part of Millwall’s commitment to sustainability, we’re proud to contribute to their Lions Living initiative by reducing energy costs and minimizing environmental impact through modern, efficient lighting solutions. We're excited to see how this partnership will evolve, helping to light up The Den and support Millwall on and off the pitch.