MaxAmaze Teams Up with Aberdeen FC to Revolutionize the Matchday Experience

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Enhancing the Pittodrie Experience

Aberdeen FC has long been committed to creating an exceptional matchday atmosphere for their supporters. Recent initiatives, including the free AberDNA Junior membership for Under 12s and the vibrant Red Shed, have revitalized the stadium experience, reducing the average age of matchday supporters and drawing record-breaking crowds.

Building on this momentum, MaxAmaze will work hand-in-hand with AFC to elevate every aspect of the matchday journey. From immersive entertainment and cutting-edge lighting to dynamic sound systems and spectacular pyrotechnics, we’re on a mission to transform Pittodrie into a truly unforgettable venue.

“We are excited to welcome MaxAmaze to the AFC family as we continue our work to develop the live matchday experience for our supporters. This partnership represents a significant step in our plans to enhance the supporter experience at Pittodrie as we look to further grow our crowds sustainably over the coming years. MaxAmaze’s expertise in delivering improved matchday experiences and entertainment for supporters will be instrumental in achieving this vision.”
Alan Burrows, CEO of Aberdeen FC
THUMBNAIL
“Joining forces with Aberdeen FC is a natural fit for MaxAmaze as we look to bring our cutting-edge solutions to one of the most passionate fanbases in Scotland. Our goal is to support AFC to amplify the matchday atmosphere, combining tradition with innovation to deliver an unforgettable experience for every supporter who steps through the gates at Pittodrie. We are honored to contribute to this exciting period in the club’s history.”
Klaas De Coster
CEO of MaxAmaze

A Partnership for the Future

Work is already underway to identify immediate areas for improvement, ensuring tangible enhancements for Dons supporters in the near future. As part of this collaboration, MaxAmaze will also feature prominently on the back of AFC’s men’s first-team kit for the next 12 months—a proud symbol of our shared commitment to innovation and fan engagement.

We are thrilled to embark on this journey with Aberdeen FC and can’t wait to share the results of this groundbreaking partnership. Together, we’re bringing a new era of matchday excitement to Pittodrie!

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