This collaboration isn’t just about visibility — it’s about transforming The Valley into a future-ready venue that performs under pressure, consumes less, and delivers more. At the heart of the partnership is a state-of-the-art LED floodlight system engineered by MaxAmaze, designed to meet elite broadcast standards while radically reducing energy use and operational cost.
Joining Forces with Charlton Athletic to Deliver Next-Gen Stadium Illumination
MaxAmaze is proud to announce a new partnership with Charlton Athletic Football Club as their official back-of-short sponsor and stadium innovation partner for the 2025/26 season.
“The Valley deserves more than just an upgrade — it deserves a leap forward. We’re bringing Charlton a lighting system that leads the way in performance, atmosphere, and sustainability. Across the UK, we’re delivering smarter systems that cost clubs less and engage fans more. We’re proud to make Charlton part of that journey.”
Craig Poskitt, Managing Director at MaxAmaze
A Smarter, Leaner Lighting System
With installation underway this year, The Valley will soon benefit from a dramatic infrastructure evolution. The numbers speak for themselves:
- 136 old 2000W lights replaced with just 80 MaxAmaze 1500W units
- Energy use cut from 300kW to 120kW
- Over 50% reduction in power consumption — while increasing total light output
- Zero maintenance costs for the next 10 years — backed by a full 10-year warranty
This installation reflects MaxAmaze’s commitment to delivering high-performance systems that go beyond compliance — offering real financial returns, reduced carbon output, and a more immersive matchday experience.
Charlton Athletic joins a growing roster of clubs modernising through MaxAmaze’s unique delivery model, which blends engineering, fan experience, and commercial innovation through sponsorship-backed upgrades.
Sustainability Meets Spectacle
The new lighting system isn’t just brighter — it’s smarter. With intelligent dimming, matchday presets, and advanced colour rendering, MaxAmaze ensures that each fixture plays a role in shaping the pre-match build-up, post-goal celebrations, and the iconic atmosphere under the lights at The Valley.
It’s the type of infrastructure transformation that’s becoming a MaxAmaze hallmark — designed to reduce load, elevate emotion, and help clubs lead the way in sustainability without compromise.
